Businesses cutting across domains and expertise are laying emphasis on effective use of Social Media Marketing, considering its impact on scaling businesses. Over the years, companies have been working on strategies to milk it to the fullest. Rightly so! The new-age innovation has taken the corporate world by storm.
Digital Marketing is no more limited to a few famous companies. Notwithstanding business size and geography, it’s being leveraged to expand the business and materialize strategic goals.
Myths and Misconceptions
Over the years, businesses have integrated Social Media Marketing into their business strategy. However, there are tons of myths and misconceptions pertaining to the new-age innovation. Even you might have a few in your mind. Let’s burst myths and push them under the carpet forever.
Myth#1: Unless the content goes viral, it’s not worthy
It’s a poor myth that unless the content created goes viral, it’s not worthy. That’s not a proper way to leverage social media marketing. Digital Marketing isn’t all about creating a viral post. There’s more to it. Businesses must accept the fact that every post can’t be viral. Put in your best efforts and create insightful and unique content with the potential to grab eyeballs. The objective should be to gain higher visibility and attract the targeted customers.
Myth#2: Old age customers aren’t there on Social Media
This is again a figment of imagination! Who told you that old age people aren’t there on Social Media? Undermining old age could prove out to be a disaster for your business. A sizeable number of old age people are active on Social Media, including Facebook. They could be your potential customers.
Myth#3: Facebook PPC is a waste of time and resources
Calling Facebook PPC a waste of time and resources wouldn’t serve any purpose for your business. Admit the fact that a substantial amount of companies are employing Facebook to further scale their businesses. Not apt to say that Facebook advertising generates likes only, not the business. A sensible Facebook advertising strategy if executed flawlessly under the mentorship of a professional digital marketer would certainly bring desired results – online footprints, likes, comments, and engagement. Besides, it’s a powerful tool to connect with existing customers and encourage brand loyalty.
Myth#4: Anyone can manage Social Media Marketing
This is again a giant misconception that anyone in a company can be designated to steer Social Media Marketing. It’s an important profile, can’t be assigned to anyone. Professionally trained people with a zeal for digital marketing are best suitable to roll out social media marketing. Digital marketer with experience from digital marketing agency in Ahmedabad, India has the skillset required to scale brand. Never compromise on talent and skill set.
Myth#5: Social Media Marketing is cheap
Calling social media marketing as cheap depicts a lack of in-depth knowledge about the significant platform. Over the years, it has been observed by digital marketing experts that the number of companies counting on social media marketing to materialize their dreams has increased. The rising number substantiates the significance of the modern platform. It’s not cheap, fact is – it’s viable and affordable for all. That’s the reason; companies are employing it to further their cause. Results are measurable, unlike traditional marketing.
Aarvind Digimark LLP 