How many businesses are familiar with the role of a digital marketing company? Truth is – barring a few, many businesses are not ready to recognize the importance of a digital marketing agency.
In this short yet powerful blog, we are going to highlight the significance of digital marketing and the role played by a digital marketing company in positioning the brand of a company. A professionally managed digital marketing company is a valuable partner for your business with expertise and skill-set to facilitate you scale your business.
Before going into deep insights about the pivotal subject, let’s understand digital marketing in a layman’s language.
What’s digital marketing?
In this era of ruthless competition, companies are making serious efforts to lift their brand value and attract customers. In layman’s language, digital marketing is a systematic promotion of a brand, its services, and products using online channels. The sole objective is to – connect with existing and potential customers. It’s a highly broad area. It comprises promotion through channels like Facebook, Twitter, LinkedIn, Google, Instagram, etc. Furthermore, it also comprises promoting brand leveraging digital mediums like TV, Laptops, Computers, Mobile Phones, etc.
Role of a digital marketing company
Just ponder over this incredible fact – according to research on digital marketing, approximately 80% of customers conduct Google research before finally making a decision. Sounds great! This finding obviously demonstrates the role of digital marketing. A professional digital marketing agency helps you to come up with a comprehensive and robust digital marketing strategy that attracts existing and potential customers.
Let’s consider a few more interesting and significant data pertaining to digital space:
Blogging: Continued blogging enables companies to attract around 65 more leads in comparison to those companies who never post a blog or seldom do blogging.
SEO: SEO-enabled marketing boasts a conversion rate of 14.6%. It’s way higher than the 1.7% conversion rate delivered by usual outbound methods.
These three key facts and figures clearly depict the pertinent role a trustworthy digital marketing company and SEO Company can play in redefining the business.
Ingredients of digital marketing
Digital marketing is a broad umbrella that comprises numerous elements, including:
- Content marketing
- Email marketing
- Search Engine Optimization
- Social Media Marketing
- Video marketing
- Mobile marketing
- Online advertising
That’s not all! There are layers, and then there are layers within layers!
Digital Marketing Team
For a business to stay ahead of competitors, it’s pertinent to collaborate with a professionally managed full-spectrum digital marketing agency with a proven track record of facilitating businesses in scaling their business. A brilliant SEO Company in Ahmedabad or elsewhere has the business acumen and professional skill sets to accomplish organizational goals effectively.
Coming on to the shape and size of a digital marketing team, it varies from company to company. Budget is also a determining factor. In small-size companies, 3-4 people are assigned to execute digital marketing strategy, whereas large-sized companies have a wholly dedicated team comprising numerous experts, including Digital Marketing Director, Digital Marketing Manager, Digital Marketing Executive, Digital Account Manager, Content Marketing Strategist, SEO Specialists, Digital Media Planner, Ad Operation Manager, Performance Marketing Specialist, Social Media Manager, Social Media Manager, Social Media Community Manager, Digital Marketing Analyst, Email Marketing Specialist, Copy Writer, Graphic Designer, and Web Developer among others.
There’s nothing hard and fast about a team structure. It’s directly proportional to the size of your business and budget earmarked for the purpose.
Never be in haste, while selecting a digital marketing company for your business. Do proper homework! And don’t hesitate in asking credentials of a few satisfied customers! After all, it’s the question of the future of your business!
Aarvind Digimark LLP 