Before getting into deep insight about influencer marketing, let’s make a humble effort to understand the term.
Over the years, the term has become a fad among businesses. In layman’s language, influencer marketing is a kind of marketing strategy that lays emphasis on using famous personalities on digital platforms to scale brands. What do you mean by famous? Who is an influencer? Popular figures on platforms like Instagram, Twitter, and Facebook with a huge fan following are influencers. Their Fame is employed to drive the brand’s message to the targeted and existing audience.
Understanding influencer marketing
Instead of indulging in direct marketing of products and services to customers, businesses hire an influencer and deliver a message to a larger group of customers. You might have come across advertisements on myriad digital platforms wherein popular online figures recommend a product or service. It all falls under influencer marketing. Their fame is being used to brand products or services. And it’s quite affordable! Similar to typical digital marketing in ahmedabad, it increases brand value The reason being, celebrities like footballers, cricketers, athletes, etc., demand hefty amount to promote and brand a product. Not many can afford their branding fee.
Collaboration with influencers enables a brand to further lift their brand value and recognition quotient. Before taking an influence onboard, come up with a comprehensive strategy.
Who can be an influencer?
Unlike celebrities, an influencer can be anyone anywhere. It’s the number of followers they hold on digital platforms, including YouTube, Facebook, etc. that clinch the pendulum in their favor.
Giant companies use influencer marketing
Keeping in view the significance of influencer marketing, corporate giants are integrating it with their digital marketing mix. Rightly so! There are tons of reasons to corroborate its importance in this era of ruthless competition. Let’s highlight a few for your knowledge:
Colossal ROI
ROI is a critical metrix to measure the outcome of any kind of digital marketing effort, be it PPC or influencer marketing. In terms of ROI, influencer marketing leads the chart. According to experts, it generates close to 11 times more ROI than a typical digital marketing strategy. In addition, the ROI scales further after a few months without any additional investment from the customer. How come? It’s because the content developed for the influencer available on the digital platform garners customers.
Humongous visibility
In terms of visibility, influencer marketing has optimized reach in comparison to typical digital marketing. You would be surprised to learn that at times, even engaging content doesn’t draw the kind of attention it deserves. In contrast, being an online celebrity figure, influencers have a huge fan following, draws massive attention enabling brands to scale up. Objective solved.
Influencers raise credibility
Yes, you got it right; associating the brand with an influencer multiplies credibility. Their association lends an extra edge to your company. This extra edge has the potential to amplify your business objective. Customers take pride in identifying with brands and influencers. You might have observed your friends and kin proudly sharing their luxury items and pics with famous people.
It’s all organic
Unlike a host of paid campaigns being run by corporate companies to attract customers, influencer marketing is organic. People love to associate with influencers. While making a purchase, people often discuss about celebrities endorsing the product. Their impact can be assumed from the fact that businesses are willing to shell out a hefty amount for a few minutes of advertisement. They are aware; colossal investment made would be reaped by leaps and bounds shortly.
Aarvind Digimark LLP 